Changing pay –
The real-time pay revolution
Globally, financial stress is the number one workplace concern for staff and the cost to business is billions every year. Greensill Capital launched Earnd to change the way people get paid – for the good of businesses and their people.
Instead of waiting until payday, the Earnd app lets companies pay their people in real-time and (unlike other similar platforms) for free. No more loans and credit cards for employees and a more productive, profitable operation for businesses.
Giving control back to the people
We gave Earnd a powerful mission – to help everyone to take control of the money they’ve earned. Our brand symbol – the global ‘e’ switch – not only represents control in your hands, but also the necessary shift we all need to make away from the often damaging status quo.
From colour palette to tone of voice, the brand has plenty of flex – feeling trustworthy and authoritative for employers and revelatory and liberating for employees. Crucial too in matching the global reach and ambition of the brand.
Big brand thinking
As well as brand expression, we helped Earnd map their brand experience, so that both employers and employees can get the most out of key moments in the journey. We also designed and built the launch website.
By establishing Earnd as a big global player with a desire to reach every single employer and all their employees, we established the brand as the newest and fairest way for people to get paid.