Ditching the corporate image
Corporate trade shows don’t have the most exciting reputation. Hyve wanted to shake things up by setting new benchmarks for the category, creating and owning the must-attend events in sectors like energy and fashion.
We helped evolve Hyve from emerging market player to global events leader, energising around the belief that meaningful human interactions are the most powerful levers for business success.
In a world increasingly detached through technology, celebrating real human connections gave Hyve the high ground to rethink the role of the trade show.
Together, we built new brand experience pillars of Community, Content, and Commerce. These gave Hyve the momentum to host and inspire the moments that move business forward.