Making meetings move markets

We positioned Hyve as the world’s most influential events brand – with a new name to celebrate their obsession with perfection and their passion for the power of human connections.

“We were looking for a rebrand, but what we got from v3 was complete business transformation”Mark Shashoua, Hyve Chief Executive

Ditching the corporate image

Corporate trade shows don’t have the most exciting reputation. Hyve wanted to shake things up by setting new benchmarks for the category, creating and owning the must-attend events in sectors like energy and fashion.

We helped evolve Hyve from emerging market player to global events leader, energising around the belief that meaningful human interactions are the most powerful levers for business success.

Making connection

In a world increasingly detached through technology, celebrating real human connections gave Hyve the high ground to rethink the role of the trade show.

Together, we built new brand experience pillars of Community, Content, and Commerce. These gave Hyve the momentum to host and inspire the moments that move business forward.

An unforgettable name

Working with the Hyve team, we repositioned the brand in the events world with a new strategy and a new name. By renaming ITE Group ‘Hyve’, we strengthened the company’s new identity as a living community, buzzing with energy.

Guided by a new focus and a new name, Hyve are revolutionising the industry – bringing people together through unrivalled experiences and invaluable human interactions.

“We are now undoubtedly revered as a next-generation global events business. Our new name perfectly captures everything we believe in, as we work tirelessly to deliver to our customers.”Mark Shashoua, CEO, Hyve Group Plc.

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