is more than just an activation. It's deep understanding and insight. It's emotional and rigourous. It's an opportunity to connect. From focus groups to experience mapping, we understand the holistic experience, so we can identify key moments to amplify, find opportunities for improvement and build closer, more meaningful relationships with your customers.
Showing Brand experience
NOW rebrand: Simply brilliant entertainment
We mapped the entire NOW customer journey to shape the direction of a new brand. By creating four experience principles to unite the whole experience, NOW feels more consistent and innovative than ever before. These principles direct everything from creative expression to product development to staff performance reviews and more.See case study