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Brand purpose
Effective brand purpose goes beyond CSR and culture – it goes to the heart of an organisation and can create meaningful value. We help you find a deeper, more emotive connection to the world, giving your customers and colleagues something powerful to believe in and be a part of.
Showing Brand purpose
Trustpilot
Building bridges with online reviews
We’re in a people-powered era. Customers want to feel like they’re shaping the world and making a difference. That’s where Trustpilot come in. We’re bringing reviewers and businesses closer together through open engagement. Working with the 700-person Trustpilot team, we created a brand that works for everyone.
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TransferWise
A Pioneering Spirit
With real-time exchange rates and no hidden fees, Transferwise helps people move money freely across borders. We celebrated this spirit with a new brand to position Transferwise as pioneers for money positivity.
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UPL
A brand idea big enough to tackle global problems
OpenAgTM is a network that makes agriculture accessible for all. By helping farmers, suppliers, NGOs and governments interact directly – rather than through an outdated linear supplier chain – OpenAgTM begins to tackle the big issues facing global food shortages. More than just a brand idea, we created a whole new business model. One with the power to affect global change.
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SES
Beyond frontiers
We gave SES a purpose that took them beyond being a satellite company and into being a technological pioneer. Their new purpose looked ‘beyond frontiers’ – helping the business reimagine what’s possible across different geographies and technologies.
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Great Green Wall
A brand to fight climate change
The Great Green Wall is a UN-sponsored, African Union-led initiative. It aims to plant an 8,000 km wall of trees from Senegal to Djibouti – which will reduce drought, famine and mass migration. We introduced the world to this project through an immersive storytelling campaign called ‘Growing a World Wonder’.
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Jio
A brand to believe in
We worked with Jio to create an internet brand people could believe in. One to empower people across India to live better lives and connect with each other like never before.
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Penguin Random House
Recasting Reading
We encouraged Penguin Random House to think like an entertainer instead of a traditional publisher. Together, we recast reading as the most sought-after entertainment experience – a true alternative to digital media.
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Just Eat
A Community of Food Lovers
Before the likes of Uber Eats and Deliveroo, Just Eat revolutionised takeaway by uniting thousands of restaurants under a single platform. Inspired by this game-changing DNA, we created a new Just Eat brand to build a community of food lovers.
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Dreem
The beautiful impact of better sleep
For one third of the world, poor sleep is an accepted part of daily life. Tech-turned-sleep pioneers Dreem had a bold ambition – help one billion people sleep better. We helped bring to life the revolutionary technology, infectious optimism and world-leading expertise behind the business.
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Daily Motion
Making online video alternative again
As many online video platforms like YouTube become increasingly commercial, this creates new opportunities for players like Dailymotion to take a stand. We gave Dailymotion a refreshing new brand that gives everyone a voice, embodied in their mission ‘to keep the world surprising and diverse’.
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Bormioli Pharma
Putting health in the hands of the world
Every year, Bormioli Pharma produces over 5.5 billion units of pharmaceutical packaging and solutions. Inspired by their innovative products and passion for detail, we helped them realise a brand with a credible and vital role – to put health in the hands of the world.
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Star Plus
The limitless power of women
With women playing a growing part in India’s middle class, Star Plus knew it was time to share their power on-screen. Together, we built a new entertainment brand that heroes the independence of the modern Indian woman through her personal relationships.
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Sky Zero
The vision of a carbon neutral future
We helped Sky share their net zero carbon pledge with a new brand called Sky Zero. Together, we’re inspiring the world to ‘Go Zero’ and make a difference for the planet.
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Earnd
Changing pay – for good
The way we think about payday is outdated. Not only that, it is often damaging to the people who can’t access their earnings – even though they’ve already earned them. It leaves people removed from their money, stressed out and more likely to borrow from payday loan companies or expensive credit cards. We gave Earnd a powerful purpose to change all that.
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Sports Direct
Redirecting Sports Direct to a higher purpose
We redefined what this high street retailer stands for. Our new purpose – to use the powers of sports to champion the legend in everyone – pushed the brand to stand for something more than just low-cost kit. After the launch of our post-lockdown back to school campaign, 36% of parents said Sports Direct made their kids feel more confident. Meanwhile, sales have jumped 12%.
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NOW
From scrappy challenger to on-demand entertainment leader
The belief at the heart of NOW’s new purpose is incredibly powerful for the business. Defined in collaboration with over 250 of the NOW team, we realised the belief that nobody should miss out drove the business. True at the brand’s conception in 2012 and still true today, this belief steers everything from product simplification - to get out the customers way - to the injection of passion and energy in how NOW speaks.
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