Brand purpose

Effective brand purpose goes beyond CSR and culture – it goes to the heart of an organisation and can create meaningful value. We help you find a deeper, more emotive connection to the world, giving your customers and colleagues something powerful to believe in and be a part of.

Showing Brand purpose

Sky Zero

The vision of a carbon neutral future

We helped Sky share their net zero carbon pledge with a new brand called Sky Zero. Together, we’re inspiring the world to ‘Go Zero’ and make a difference for the planet.

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Great Green Wall

A brand to fight climate change

The Great Green Wall is a UN-sponsored, African Union-led initiative. It aims to plant an 8,000 km wall of trees from Senegal to Djibouti – which will reduce drought, famine and mass migration. We introduced the world to this project through an immersive storytelling campaign called ‘Growing a World Wonder’.

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Trustpilot

Building bridges with online reviews

We’re in a people-powered era. Customers want to feel like they’re shaping the world and making a difference. That’s where Trustpilot come in. We’re bringing reviewers and businesses closer together through open engagement. Working with the 700-person Trustpilot team, we created a brand that works for everyone.

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UPL

A brand idea big enough to tackle global problems

OpenAgTM is a network that makes agriculture accessible for all. By helping farmers, suppliers, NGOs and governments interact directly – rather than through an outdated linear supplier chain – OpenAgTM begins to tackle the big issues facing global food shortages. More than just a brand idea, we created a whole new business model. One with the power to affect global change.

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Penguin Random House

Recasting Reading

We encouraged Penguin Random House to think like an entertainer instead of a traditional publisher. Together, we recast reading as the most sought-after entertainment experience – a true alternative to digital media.

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Sports Direct

Redirecting Sports Direct to a higher purpose

We redefined what this high street retailer stands for. Our new purpose – to use the powers of sports to champion the legend in everyone – pushed the brand to stand for something more than just low-cost kit. After the launch of our post-lockdown back to school campaign, 36% of parents said Sports Direct made their kids feel more confident. Meanwhile, sales have jumped 12%.

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Dreem

The beautiful impact of better sleep

For one third of the world, poor sleep is an accepted part of daily life. Tech-turned-sleep pioneers Dreem had a bold ambition – help one billion people sleep better. We helped bring to life the revolutionary technology, infectious optimism and world-leading expertise behind the business.

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Jio

A brand to believe in

We worked with Jio to create an internet brand people could believe in. One to empower people across India to live better lives and connect with each other like never before.

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Daily Motion

Making online video alternative again

As many online video platforms like YouTube become increasingly commercial, this creates new opportunities for players like Dailymotion to take a stand. We gave Dailymotion a refreshing new brand that gives everyone a voice, embodied in their mission ‘to keep the world surprising and diverse’.

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Bormioli Pharma

Putting health in the hands of the world

Every year, Bormioli Pharma produces over 5.5 billion units of pharmaceutical packaging and solutions. Inspired by their innovative products and passion for detail, we helped them realise a brand with a credible and vital role – to put health in the hands of the world.

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Landbay

Standing out with a bold purpose

Landbay’s ambition is to become the go-to funding partner for the private rental sector. They aspire to provide a service that’s more rewarding for everyone involved – investors, brokers, landlords, tenants – and our job was to give them the tools they need to be celebrated as such. To improve and to grow, both today and in the future.

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NOW

NOW rebrand: Simply brilliant entertainment

The belief at the heart of NOW’s new purpose is incredibly powerful for the business. Defined in collaboration with over 250 of the NOW team, we realised the belief that nobody should miss out drove the business. True at the brand’s conception in 2012 and still true today, this belief steers everything from product simplification - to get out the customers way - to the injection of passion and energy in how NOW speaks.

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Just Eat

A Community of Food Lovers

Before the likes of Uber Eats and Deliveroo, Just Eat revolutionised takeaway by uniting thousands of restaurants under a single platform. Inspired by this game-changing DNA, we created a new Just Eat brand to build a community of food lovers.

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TransferWise

A Pioneering Spirit

With real-time exchange rates and no hidden fees, Transferwise helps people move money freely across borders. We celebrated this spirit with a new brand to position Transferwise as pioneers for money positivity.

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SES

Beyond frontiers

We gave SES a purpose that took them beyond being a satellite company and into being a technological pioneer. Their new purpose looked ‘beyond frontiers’ – helping the business reimagine what’s possible across different geographies and technologies.

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Payoneer

A universal brand for a universal future

Payoneer occupies a unique position in the digital economy, bringing together local depth, global breadth and 15 years’ experience connecting businesses across borders. Our new strategy showcases its progressive past, while looking towards a boundless future. With a universal symbol, palette, typography and spirit, the new Payoneer speaks to anyone, anywhere in our borderless digital economy.

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Xfinity

Creating connection to build brand love

Xfinity have been around for almost a decade. Our new strategy amplifies the achievements of the brand so far, whilst evolving what they stand for now and in the future. With a powerful ‘X’ symbol at the heart, we created a brand that stands for connection, inclusion and accessibility.

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Yubi

The possibility platform

The debt market comes with negative, legacy stigma. Yubi is on a mission to change that and believes that ‘access to capital’ is a fundamental right for all businesses, powering human potential and dreams. We developed a clear purpose to drive Yubi’s next stage of growth

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Star Plus

The limitless power of women

With women playing a growing part in India’s middle class, Star Plus knew it was time to share their power on-screen. Together, we built a new entertainment brand that heroes the independence of the modern Indian woman through her personal relationships.

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