Brand reinvention More times than not, a brand isn’t a blank sheet of paper. We find the core equity in your existing brand and explore the optimal way to express it. Through this, we can help you increase your impact, go after a new opportunity or solve a business problem.
Showing Brand reinvention
Beyond the brand: a new category
We breathed new life into the Uswitch brand. By repositioning them as a switching experience, not a comparison site – we moved ourselves out of a tired category and created a brand about something else. Opportunity. The opportunity for our customers to get more of what they want, more out of their life
Reviewing the world’s leading rating platform
Trustpilot has been at the heart of online reviews for a decade. But things have changed a lot in the past 10 years. We reimagined the review as a personal experience, helping Trustpilot to integrate with brands and bring customers closer to businesses.
Impact, not infrastructure
SES needed a new position to move their brand into a future being shaped by tech giants like Facebook and Google. To do it, we showcased their impact on billions of lives around the world with a new brand idea – ‘Beyond Frontiers’. This ambitious idea helped reposition SES from an infrastructure company to a technological leader.
A New Script for a Media Brand
Fremantle Media wanted a brand that creative minds could call home. Our position, ‘The Creative Signature’, leaves a mark on every aspect of the new brand, heroing the individuals that create Fremantle’s iconic shows. It’s also guiding the brand into unscripted territory, with new programming, new audiences and new talent to make it all possible.
With a portfolio of much-loved magazines like Elle, Esquire and Men’s Health, Hearst inspires millions of people to live the lives they want. But they needed a brand to take them from a traditional media company to a new media powerhouse. Our solution was ‘Confidence’. It reflects Hearst’s DNA and celebrates their life-changing impact on global readers.
A brand to connect businesses
We envisioned Hyve as a fresh take on the tired world of business trade shows. With a new focus on building human connections, we renamed the brand and developed a new strategy around the belief that meaningful human interactions are the most powerful levers for business success.
Videos by everyone, for everyone
Dailymotion is one of the world’s biggest online video platforms. They needed a brand to hero their progressive view, where everyone can express themselves and share their stories. We helped them bring their vision to life with a new position – ‘to keep the world surprising and diverse’.
Gamed in China
Seasun, China’s first global gaming brand, wanted to share their creative spirit with developers, investors and players around the world. Guided by a new identity ‘Gamed in China’, we positioned Seasun to reach new audiences with authentic stories and aesthetics influenced by east and west.