Physical publishing was under threat. But we believed in the power of books to be as entertaining and relevant as ever. We helped reposition Penguin as an entertainment brand, not a publisher, to reignite our love of reading.
Fremantle are a global, leading production company, driven to create the most compelling original dramas. We gave them a brand to hero their unique creative talent – the ‘creative signature’ behind every aspect of their work.
We gave Hearst Magazines a new brand strategy – ‘confidence’. Not just representing the empowerment they give to their readers, but also for themselves internally to believe in their own reach and power.