Naming

One of the single most important elements of your brand, we believe naming is as much strategic as it is creative. We set out a framework for naming to understand everything from meaning to tonality. We’ll also guide your business through legal discussions and trademarking.

Showing Naming

Jio

A name full of meaning

Jio was more than a communications company. It was a movement with the potential to propel a nation forward. We needed a name that spoke to that larger ambition, but also felt universal and relevant. Jio comes from ‘Jivo’ – meaning to ‘Live Life’ – a joyous celebration of the potential and ambition of the project.

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NOW

Right here, right now

NOW TV needed to feel immediate and challenging. But it also needed to feel punchy and powerful. With plenty of scope for entertainment and fun. We came up with a name to do all that – and more.

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Scar Free

A brand idea big enough to tackle global problems

Who were The Healing Foundation and what did they stand for? With ambitious fundraising targets and a hefty mission on their shoulders, we knew we needed to simplify their world. The first step was to rename them The Scar Free Foundation. It represented the simplest iteration of their mission, purpose and vision – to make a world without scars a reality.

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Sky Zero

Putting a name to a vision

By 2030, Sky are aiming to be the first net zero carbon media company. We helped them share their ambition with the world by creating a brand called Sky Zero.

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Bip

Bip brand launch: Credit that’s as simple as it sounds

Bip needed a name for their digital credit app. One that showed just how simple cardless credit could be. Our winning name is a short but powerful mnemonic that sets us apart from our competitors.

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Yubi

The possibility platform

Formerly CredAvenue, now Yubi. A core element of our rebrand for Yubi was creating a new, fresh and distinctive name that signals global ambition, warmth and naturally aligned to the business’ portfolio of products.

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