Home

Jio — Transforming India with the world’s biggest startup

Transforming India with the world’s biggest startup

A nation empowered

Big ambitions need an even bigger idea. Mukesh Ambani, Chairman of Reliance Industries, wanted to connect the unconnected – and widen internet access to the billions of people in India who didn’t have it.

71%
venturethree_Jio_08
venturethree_Jio_11

Reliance Industries approached v3 to bring this idea to life and we envisioned something much more than a communications network. We imagined a movement that empowers your entire digital self – from education to entertainment, money, healthcare and beyond. A brand with the scale and ambition to signal a new way of life that could advance a nation. To make this idea as powerful as it could be, we moved the metrics for success from subscriber numbers to building an empowered India.

We are not creating a brand. We are starting a movement.

— Mukesh Ambani

Empower everyone to create their future

venturethree_Jio_03
venturethree_Jio_05
venturethree_Jio_14
venturethree_Jio_04
venturethree_Jio_02

For two years, our team worked on the ground in India, to collaboratively guide, shape and realise this vision. Our ecosystem prototype came to life years before launch, so we were able to engage leadership and unite people around one shared goal.

venturethree_Jio_07
venturethree_Jio_01
venturethree_Jio_06

At the heart of the brand is the name Jio. Adapted from Hindi Jiyo’, we imagined a name that speaks to the brand’s ambition of empowering people to life their lives without restriction. From name to architecture to expression, we created a customer-first experience with joy and empowerment at heart.

Within its first two months, Jio had 50 million subscribers.

$65b
400m

Today, it is a platform of over 20 media, communications and technology companies with an enterprise value of $65 billion. Jio is credited with launching India’s internet economy – now ranked second globally for internet usage and app downloads. It has transformed life for almost 400 million customers. And most importantly, it continues to catalyse an empowered India through the power of information and connectivity.

venturethree_Jio_13

Location

India

Sector

  • Tech

Services

In the press

Is your brand facing similar challenges?
Contact us+44 (0)20 7290 1950[email protected]
We use cookies. View our Privacy policy for details.