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What can life-centred design teach us about brand purpose? Empathetic design has had its moment. Once upon a time, designers believed this was the way to create value for both customers and businesses. But has this created tunnel vision? Enter life-centred design, which imagines a more complex sphere of interaction between people and their products… And demands that we look for deeper and more meaningful connections. Read more
Retail’s more fulfilling future Who could have predicted that 2020 would be a year of such disruption and change? In the context of Covid-19, forces that were already challenging brands and businesses are now turbo-charging us towards a very different destination. But where will that journey end, exactly? And how can sectors like bricks-and-mortar (B&M) retail replot their course there? Read more
Grid of photos and graphics
The State of Identity Our world is more fluid, more global, more online than ever before. What does that mean for the state of identity today? Read more
What can life-centred design teach us about brand purpose? Empathetic design has had its moment. Once upon a time, designers believed this was the way to create value for both customers and businesses. But has this created tunnel vision? Enter life-centred design, which imagines a more complex sphere of interaction between people and their products… And demands that we look for deeper and more meaningful connections. Read more
Retail’s more fulfilling future Who could have predicted that 2020 would be a year of such disruption and change? In the context of Covid-19, forces that were already challenging brands and businesses are now turbo-charging us towards a very different destination. But where will that journey end, exactly? And how can sectors like bricks-and-mortar (B&M) retail replot their course there? Read more
Grid of photos and graphics
The State of Identity Our world is more fluid, more global, more online than ever before. What does that mean for the state of identity today? Read more
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