Mobile gaming for the mainstream
Their real competition wasn’t other game makers, but entertainment businesses competing for share of attention. From this position, we created ‘snackable entertainment’, a new category. King could be there first, they could lead it.
The idea ‘Bitesize Brilliance’ brings the entire experience together. It is the force that helps establish King as a world-renowned creative enterprise. With King’s teams across the world, we built a brand that understands not just how technology is changing, but the future of entertainment.