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King

Seizing a new category with Bitesize Brilliance

In 2013, a huge change to gaming was in the air. We worked with King to capitalise on this new opportunity – and claim an entirely new category in the process.
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A new multi-billion dollar industry

In the early part of the 2010s, the smartphone was about to become everyone’s personal entertainment platform. At this point, King.com was making digital games for web and Facebook.

In 2013, we worked with them to seize the mobile app opportunity and claim an entirely new category. King needed a big mission – and we gave it to them. A mission to become ‘the entertainment leader for the mobile world.’

Mobile gaming for the mainstream

Their real competition wasn’t other game makers, but entertainment businesses competing for share of attention. From this position, we created ‘snackable entertainment’, a new category. King could be there first, they could lead it.

The idea ‘Bitesize Brilliance’ brings the entire experience together. It is the force that helps establish King as a world-renowned creative enterprise. With King’s teams across the world, we built a brand that understands not just how technology is changing, but the future of entertainment.

The new pixar

These values defined a new culture and spawned new games at King. They helped create a forward-facing future for the brand.

At the Game Developers Conference 2013, we helped launch the business to great acclaim. And years later, and as millions switch on their mobiles to play rather than talk, King is their destination.

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