Trustpilot
Sharing experiences that matter
Transforming the customer review
All feedback is good feedback. Especially for Trustpilot – the world’s leading customer review platform. As businesses work harder than ever to satisfy customers, Trustpilot are in a unique position to act as a knowledgeable go-between for these groups.
We helped Trustpilot bring 200,000 businesses and their customers closer together by rethinking the power of the review. Not just as a rating, but a meaningful experience with real-world impact.
Designing tools for better experiences
We envisioned Trustpilot as a brand owned by the people. A platform that creates a better experience for everyone. Together, we launched the ‘Find Reviewer’ tool, which puts businesses and reviewers in direct contact. So far, it’s reduced glitches and customer complaints by 90%.
We also designed the ‘TrustBot,’ a widget that removes fake reviews. Uploading easily into websites, it averages a billion monthly impressions.
Adding stars
Digging into Trustpilot’s Danish roots, we adopted the ‘Law of Jante’ – an idea that embraces the power of teamwork over individual glory. Working alongside 700 people in the marketing, product and insight teams, we designed a five-star brand suited for lots of different people and businesses.
The new brand is creating ripples both inside and outside the company. 200 new Trustpilot employees. A 30% increase in customer email engagement. A 99.9% approval from businesses. Upcoming expansions into the US and Australasia. And even more life-changing reviews. Most recently, Trustpilot debuted on the London Stock Exchange with a £1.1 billion valuation.
