No limits, no borders
To bring UPL and Arysta together we created the brand OpenAgTM. It was the vision of an agriculture network for the whole world. No limits. No borders. And it found the common core in both companies to make them greater than the sum of their parts.
Because modern agriculture’s linear supply chain model is outdated, it prevents positive change. Driven by technology and a new brand, OpenAgTM has the ambition to replace that rigid model with a flexible network of new ideas, connections and possibilities.