USA
Comcast has many stories to tell, stories that reach across divisions, audiences, and ambitions. But in a world of fragmented narratives, telling a unified story is easier said than done. The company needed a showcase that could bring clarity to complexity, showcase innovation, and articulate a compelling vision, not just to internal teams, but to investors, media, and policymakers.
Working closely with Comcast, we helped shape Converge: a new platform that expressed the full breadth of the Comcast business. From the technologies they’re building to the innovations transforming their customer experience, Converge became the stage for a clearer, more confident voice.
At the heart of it all? A powerful brand idea — Connection Matters — that tied everything together. It became the gravitational force that aligned leadership voices, guided narrative flow, and inspired compelling visuals.
From strategic messaging to on-stage delivery, we built a brand-led experience from the ground up. Working in partnership with scriptwriters and senior stakeholders, we developed a narrative architecture that allowed each leader to speak authentically while reinforcing one unified message.
We designed and produced all visual assets; motion, media, graphics, that brought the story to life on stage, and gave it legs far beyond the auditorium. Because it was rooted in a strong brand idea, the keynote could be adapted across formats, from DC leadership briefings to digital platforms.
Converge wasn’t just an event, it was a transformation in how Comcast communicated. It gave internal and external audiences a clear view of where the business is heading, and why it matters. The coherence of the story and the consistency of its delivery meant that every touchpoint, from investor pitch to employee portal, felt connected. In a world of noise, Converge cut through — because connection matters.
