With one third of the world’s population struggling to sleep each night, the cost to the global economy is in the billions. The Dreem Band is a revolutionary headband that measures sleep levels. It also deepens sleep with pink noise and curates better sleep programmes through the Dreem Coach app.

Our mission was to help Dreem start a sleep revolution – and wake up the world to the importance of sleep. We positioned the brand as a tech pioneer, focused on human impact. With a sleep product, focused on creating better days. In these contradictions, we found a unique balance for the brand.

Our creative idea, the ‘Beautiful Impact’ of better sleep, focused on positivity and helped Dreem cut through in a distrusted category. Alongside neuroscientists, researchers and software engineers, we built a brand to bring the best of rest to an exhausted world.

Together, we launched the new Dreem brand at CES – the world’s biggest consumer electronics show. Since then, they’ve welcomed partnerships with Liverpool FC and Air France. Not to mention a $35million grant from legendary global health company, Johnson & Johnson. And the team have even bigger dreams on the horizon, to bring some much needed shut-eye to a sleep-deprived world.