The answers to some of the world’s biggest challenges lie hidden in plain sight. RNA is a molecule essential to life on earth. It’s in every living thing, and has shown tremendous potential in improving global health.
GreenLight is at the forefront of RNA technology, pushing the extraordinary promise of this ordinary molecule. But RNA technology can seem complex and even intimidating to many, including policy makers, farmers, and the public.
GreenLight faced a brand challenge to communicate the power and potential of its innovations. We tackled this misunderstanding with our idea,‘Nature’s Superpower’, which conveys the everyday wonder of RNA. Through it, a new story emerges, revealing how GreenLight’s disruptive technology is rooted in nature itself. Effective, with an incredible safety and environmental profile.
With this idea we transformed RNA from an abstract scientific concept into a natural marvel with real-world benefits for people, plant and planet. Our new brand narrative and visual identity are a rallying call that everyone from government to the wider world can get behind, building trust and inspiration at every point.