Throughout the 20th century, China became famous for manufacturing other countries’ ideas: Lego bricks, Ikea furniture, the iPhone. All made in China – all invented elsewhere. But now a new breed of homegrown Chinese businesses are imagining, creating and exporting their own innovations. At the forefront of this creative revolution are computer games, led by China’s first gaming company – and first global gaming brand – Seasun.
Seasun had big ambitions. Take on the world – and win. A huge opportunity like this needed an equally huge brand. One that would not only introduce Seasun to new markets, but also share the new Chinese creativity and spirit with a global community of game developers, investors and players.
Through full immersion and fluid collaboration, we worked with Seasun’s creative and technical teams to co-create its new identity, ‘Gamed in China’. Proudly rooted in Chinese culture and with a careful balance of eastern and western aesthetics, it gave Seasun the tools to tell bold new stories to a global audience in its own way.
Having saturated the Chinese market, Seasun now has everything it needs to expand onto a world stage. Backed by the might of Xiaomi and Kingsoft (two of China’s biggest tech companies) and with a fiercely entrepreneurial and ambitious spirit, it is acquiring new studios in the UK and USA, developing games for different platforms, and will rollout out our new brand across a growing global audience.
