Sky Glass — Redefining the category

TV reimagined

What would it be like if Sky made a TV?” The vision was for Sky to become the beating heart of the home. 

Venturethree Sky Glass 02
Venturethree Sky Glass 03

Redefining the category beyond TV, providing entertainment, lifestyle, health, fitness, and human connection. Shop while you watch. Workout live in your living room. Call the family on the big screen. This was the origin of Sky Glass. Imagined in partnership with Sky.

We named the TV Glass’. A window into the future of entertainment. From our positioning, we created the brand strategy, identity and launch campaign. The brand needed to balance cutting-edge innovation with a human touch. It brings together the best of Sky innovation to offer customers a simpler, more entertaining, more human experience. The ultimate expression of technology that belongs at the heart of the home.

Venturethree Sky Glass 06
Venturethree Sky Glass 07
Venturethree Sky Glass 08
Venturethree Sky Glass 09

As Sky’s brand partners for over 20 years, we positioned this flagship innovation to deliver on the brand’s vision and act as a catalyst for its future.

View Sky

Brand powered every phase of the innovation process, from industrial design, UI and UX, feature and content creation.

Venturethree Sky Glass 12
Venturethree Sky Glass 13
Venturethree Sky Glass 14
Venturethree Sky Glass 15

Sky Glass is TV reimagined. The next era of an entertainment superpower. And the catalyst for a future of constant evolution. Together, we created something more than a TV, at the cutting-edge of innovation. 

Related work

Is your brand facing similar challenges?
Contact us+44 (0)20 7290 1950[email protected]
We use cookies. View our Privacy policy for details.