Yubi — Imagining a possibility platform for all

Imagining a possibility platform for all


India’s low debt to GDP ratio, along with the fact that sophisticated lending tools are only available to larger businesses, means that the country’s enormous potential had not yet converted into growth. Yubi was created to change that.

Yubi Case Study 6
Yubi Case Study 17

A Peak XV Partners-backed major Indian fintech, Yubi uses disruptive technology to democratise lending. We saw an opportunity to reframe it from being a debt marketplace anchored in the financial sector to a connections company focused on people. Our repositioning elevates Yubi to a possibility platform’ unleashing people’s potential. For everyone, everywhere.

Yubi Case Study 6
Yubi Case Study 7
Yubi Case Study 8
Yubi Case Study 5
Yubi Case Study 9
Yubi Case Study 10
Yubi Case Study 11
Yubi Case Study 19

Our brand strategy and design system had the power of three at its heart, representing the dynamic connection of lender, borrower, and customer. The new name, inspired by the idea of ubiquity, showcases the platform’s flexibility through its rapidly expanding portfolio of products and services — offering some much-needed warmth and humanity in an otherwise robotic fintech market.

In its new role as a ‘possibility platform’, Yubi is a springboard to boost opportunities. For individuals and for every type of business in India, and from there to the world.

“We operate in a unique category, being the first and only ones globally to have an integrated platform approach to Fintech. Thanks to v3, we have a brand architecture and identity, which serves both the current portfolio, and our expansion goals.”

— Karanpreet Bindra, Chief Marketing Officer, Yubi




  • Finance
  • Platforms


Is your brand facing a similar challenge?
Contact us+44 (0)20 7290 1950[email protected]
We use cookies. View our Privacy policy for details.