The North Star metric

Win in new markets

2.8 million The North Star metric Global paying audience reached
ahead of 3m target by 2028

Creating ideas, experiences and activations that open the FT brand to new audiences and markets.

Talk to us about expanding your brand's footprint

The North Star metric
The North Star metric

“The FT will remain the FT.”

Naotoshi Okada, Chairman and Group CEO, Nikkei

A company truly grows when it leaps. We’ve named the eight leaps that are most transformative. And built a program for each.

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