The strategic pivot & brand value metric

Pivot to the bigger opportunity

$30Bn+ The strategic pivot & brand value metric Satellite TV to Tech-Media company
Europe's No.1 premium media giant
Brand value $30Bn+

For 20+ years, we have worked on almost every part of Sky, most famously creating the original Sky brand strategy, architecture and glassmark identity. We’ve worked on many new products including Sky Plus, Sky HD, Sky Glass, Sky Mobile and Sky Broadband, building a complete operating system powered by the Sky brand.

Talk to us about a business and brand transformation

The strategic pivot & brand value metric

“Culture is a tool for transformation. And brand a tool for growth.”

Dana Strong, Group Chief Executive Officer, Sky

A company truly grows when it leaps. We’ve named the eight leaps that are most transformative. And built a program for each.

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