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Sky Master Branding


Building a network for today and tomorrow

Innovation and the pace of change is relentless. We’re helping to futureproof Sky’s brand, by realising the limitless possibilities of technology and entertainment for millions of people.

Relentless innovation

When Sky started “on a wing and a prayer” in 1989, it was a challenger to the TV establishment. Having revolutionised the viewing and technology experience, by the mid-2000s, it was present in 5 million UK households and the undisputed pay TV leader.

As technology changes behaviour and raises people’s expectations, Sky’s spirit to relentlessly make things better, has never been more relevant. Sky is now on a mission to become a global leader for innovation and creativity, ready to take on the world.

Innovation and the pace of change is relentless. We’re helping to future-proof Sky’s brand.

Partners in progress

From distribution to original production. From news to sports. From over-the-top to super-fast fibre. And from Team Sky to Sky Academy, Sky is redefining the role an entertainment company can play in the world; a force for not only transforming the industry, but for cultural and societal impact too.

In the last twenty years, we’ve aligned the channel brand architecture and identity system across all European markets. We’ve positioned, named and designed a distinctive brand world for Sky Q and other new product launches. We’ve helped the brand expand into new areas, experiences and initiatives.

World-class creativity

Sky is always pushing and striving, and so are we. We’ve worked with Sky’s leadership to position them for the future, defining a mission and mindset to drive growth. We’ve also developed strategies and creative solutions for Sky Q, NOW TV, Sky Mobile and Sky Kids, and for game changing services such as Sky HD and Sky+. We recently re-designed the Sky glassmark and brand system and we continue to reimagine the brand for new platforms like VR.

We've helped Sky to create a common brand and identity for the future. Today Sky is present in over 20 million households across Europe and we’re only just beginning to realise the potential.