India
If you’re looking for entertainment in India, there’s only one place to go. JioHotstar brings together content giants, Jio Cinema and Disney Hotstar, to create the ultimate accessible entertainment platform.
To shape the vision for this new superbrand, v3 imagined a new creative idea – The Big Bang. Formed from the collision of two giants, the brand is an unprecedented new beginning that changes everything.
At the heart of the new brand is a new symbol – The Spark – an asymmetric metaphor for the white-hot energy and creativity of JioHotstar. Coupled with graphic ripples, which represent impact emanating from the brand, JioHotstar feels dynamic and progressive.
It’s a world of infinite possibilities exploding into life – and bursting with new ideas every day. And it’s a beacon of change, momentum and positivity.
Greater than the sum of its parts, JioHotstar has the power to democratise content and creativity for billions of people – enabling them to live new stories, dream bigger and move up in life.
Within 45 days of launch, JioHotstar became the most subscribed streaming platform in India, beating Netflix and Amazon Prime, with around 500 million active users and over 650 million downloads.
To get to this amazing milestone within 45 days of the new brand launch is a testament to our partnership and work done together on setting up JioHotstar for long-term success.
— CMO, JioStar
A brand bursting with fresh energy and creativity, ready to redefine what entertainment can be. It’s a platform alive with possibility, always moving forward, and built to keep surprising the world.
Entertainment is only the first chapter, and we continue to work with the brand to realise even bigger ambitions – across experiences, events, production, tech, education and more.
