Payoneer has been pioneering borderless payments since the dawn of digital commerce. It’s used in over 200 territories, has five million customers, and the vast international ecosystem it engineers has the potential to empower billions to do business globally as easily as they do locally. Its brand, however, lagged behind its brilliance. We forged a new brand idea that not only captures Payoneer’s unique position in the market, but serves as a platform for the business – and its millions of customers and partners – to realise their potential in the new global economy.
Ahead of Payoneer’s IPO, we recast it as the world’s go-to partner for digital commerce everywhere. Our bold identity symbolises Payoneer’s place at the very heart of a more interconnected, digital world. A spectrum of colours rather than just one. An infinite circle for its symbol. A typeface that works in any language. And the flexibility and freedom to work in any market, any country, anywhere.
This is a brand with the technology, connections and confidence to unlock the boundless potential of billions around the globe. With our new expression, Payoneer is now at the epicentre of something huge. A networked ecosystem of business and platforms. A global perspective. A universe of opportunities, open to all.
As we enter the public markets and look ahead, our powerful new brand has been designed by v3 to keep driving the business forward while keeping us true to our purpose.
— Scott Galit, CEO, Payoneer
Global
