Wise — A forward-thinking rebrand to move a UK tech unicorn forward
A new money movement for the people. We helped Wise (then TransferWise) move from start-up to unicorn business – valued at over $3.5 billion. By taking control back from the banks and putting it firmly in the hands of the people, we helped create a new movement. We called it ‘money without borders’.
When we first met Wise, they were a one-year-old start-up with one goal: move money across borders, without the crippling fees. We helped grow the business into a billion-dollar company, without losing what made them who they are – leaders of a financial revolution.
Our idea was ‘money across borders’. Just as people move freely, we imagined a future where their money moves along with them at real-time exchange rates. A spirit with the power to capture imaginations across the world. Instead of a bank-bashing, problem-focused brand, we positioned Wise as pioneers of money positivity.
We invented the ‘Fast Flag’ to be a symbol of this movement. It’s more than just a part of our logo. It’s something customers can proudly hold up as a marker of a better financial world.
