Global
Across the world, billions of people live in communities devastated by the risks of climate change, natural disasters and economic shocks. And whilst insurance has the potential to create a foundation of resilience in developing countries, the market remains underserved – and the problems, unresolved.
The Insurance Development Forum (IDF) is a world-first organisation – on a mission to unite the public and private sector to help insure developing nations. venturethree partnered with the IDF to envision a future where insurance is more than just a complex financial product – it’s a transformative force for progress.
A vision this big needs a positioning to match. We created a single-minded story to crystalise the IDF’s potential into one coherent idea. ‘Future Ready Nations’ is a call to action – shifting focus from the traditional idea of ‘resilience’ and towards true impact. Like ensuring food security, building safer homes, securing foreign investment and fuelling economic growth.
Powered by an energetic visual identity and cut-through tone of voice that reflects the brand’s changemaker status, the new IDF is boldly optimistic. Distinct from the insurance and NGO industries. And confident enough to effectively tackle global challenges.
By partnering with the IDF, nations can build a tomorrow that’s about more than withstanding shocks. One in which they can fuel their own futures. And power lasting success. Because insurance is more than just a product – it’s a mission-critical agenda. And with this new brand, the IDF is amplify its impact – for a more stable and prosperous world.
Our brand is now fit for the organisation we are becoming. This work will help to power a new era for the IDF
— Ekhosuehi Iyahen, Secretary General, IDF
You gave us the words that we've needed and have never been able to say
— Claudia Thyme, Director, IDF & AXA XL
