Stream Easy
A joint venture between two of the world’s largest media companies (Comcast and Charter), Xumo is a complete ecosystem that makes entertainment easy.
It works for viewers, by putting together their favourite streaming services, devices and content in one place. And it connects those services with content owners and advertisers to deliver targeted advertising to over 40m active users.
To make Xumo’s brand as straightforward as its offering, we needed to bring back the uncomplicated joy of its big idea: “Stream easy”.
We reset its design system, simplifying and amplifying its existing brand assets. We gave the custom swirl a new sense of fluidity, while a photography shoot created new premium images.
To bring all this together we also developed a playbook to guide the creation of communications and interfaces that feel easygoing and sophisticated.
Xumo’s brand now shows what’s possible when you rejuvenate rather than reinvent.
The impact is powering an experience that’s seamless, simple, and satisfying.
