Tata Play Binge — Streaming entertainment from one of India’s most loved brands

To bring the brand to life, we integrated the ​‘B’ from Binge into the play symbol and built a fresh, ownable icon that speaks to a digital-native audience. The Binge brand world exists in ​‘dark mode’, designed to replicate the immersive feeling of watching content. It’s bold and punchy, featuring expressive colours and attention-grabbing statements. Across technologies and partnerships, the brand remains single-minded, energetic and immediate, speaking to the entertaining on-demand experience that this new audience expects.