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Future Now 2024: Brand-Led Growth

22.05.24
Read time — 2 minutes
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Last week, v3 welcomed industry leaders to our London studio for the latest Future Now summit. It was an engaging morning for all, with three brilliant panels and plenty of lively discussion, all focused on how to hack growth with brand.

Future Fearless: Financial Times The summit kicked off with Tia McPhee, Global Brand & Partnerships Director at the iconic FT, in conversation with our Strategy Director Sarah McGuigan. In a world where technology and consumer expectations change swiftly, Tia stressed the need for brands to stay bold if they want to stay ahead of the curve: “We have a stronger voice now. We’re fearless.”

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B2B Growth: Noventiq & Wipro Switching to B2B growth, Rocio Herraiz Zulueta, Head of Global PR & Brand Communications at Noventiq, and David Keene, CMO Europe at Wipro, shared their insights with our Partner Liam Hamill. Rocio talked about sustainable growth starting from within, while David invited audiences to think differently about customer relationships: “B2B isn’t individual-to-individual, it’s many-to-many.”

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Staying Iconic: High Street, High Stakes - WHSmith and John Lewis We ended the day by hearing two very different perspectives from iconic brands of the British high street. Our v3 Partner Tim Jones hosted Louise Black, Head of Brand Strategy, Propositions & Experiences at John Lewis and Kate Squires, Marketing Director at WHSmith, who shared unique takes on how to thrive in a competitive retail environment.

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The Future Now summit highlighted the crucial role of innovation, strategic reinvention, and strong internal frameworks in navigating today’s complex business landscape. By bringing together diverse perspectives from industry leaders, the summit offered valuable insights and actionable strategies for businesses aiming to thrive in the future.

Watch this space for the for the full speaker films and news on our upcoming Future Now summits.

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