Future Now

Operationalising Brand — Simon Buglione, Managing Director: Brand and Creative, Sky

Brand Summit London July 2023

Simon Buglione — Managing Director, Brand & Creative, Sky

Simon Buglione is the Global SVP Creative for Sky and Comcast. He runs Sky Creative - a 700 strong European In-house Creative hub for Sky as well as Xfinity Creative in New York, Comcast’s in house creative agency serving the Xfinity brand across the states. Since taking over Sky Creative in 2016 Simon has grown the cross functional capabilities of Sky Creative to drive consistency and quality in the Sky Brand across all consumer touch points. His remit includes 95% of all Sky’s advertising as well as all Sky’s Master and sub brands.

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