What can life-centred design teach us about brand purpose?
Empathetic design has had its moment. Once upon a time, designers believed this was the way to create value for both customers and businesses. But has this created tunnel vision? Enter life-centred design, which imagines a more complex sphere of interaction between people and their products… And demands that we look for deeper and more meaningful connections.
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Retail’s more fulfilling future
Who could have predicted that 2020 would be a year of such disruption and change? In the context of Covid-19, forces that were already challenging brands and businesses are now turbo-charging us towards a very different destination. But where will that journey end, exactly? And how can sectors like bricks-and-mortar (B&M) retail replot their course there?
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