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v3 Roundtable, New York – Maximising Brand Relevance Imagined Realities From Vision To Elevation — Michael Murray, CEO, Frasers Group The role of culture: brand starts inside Generation Next — Maeve Delahunt, Head of UK Marketing, Snap Inc The Tech Agenda — Tom Williams, SVP Global Communications, Universal Music Group An iconic rebrand for US powerhouse Xfinity The power of imagination in a post-truth world Operationalising Brand — Simon Buglione, Managing Director: Brand and Creative, Sky The Tech Agenda — Shana Hills, Chief Product and Platforms Officer, Bauer Media Group Future NowGeneration Next — Elizabeth Skinner, Director of Marketing, New Day