
The Tata Play ecosystem consists of a family of closely connected sub brands – including Binge, Secure and Fiber – that accommodate the bold scope and ambitions of Tata Play. The iconic play symbol flows through each sub brand, and expands into a distinctive design system that allows each to uniquely flex. Tata Play Fiber, Tata’s 100% fiber broadband offer, heroes movement to reflect the network’s impressive speed. From italicised type to graphic device, the sense of momentum and progress shines through at every stage.