Bringing books to life
We worked with Penguin’s marketing, digital and product teams to bring books to life on the portal. To spark customer imaginations and conversations, and to celebrate diverse voices and tastes. Inside Penguin, we created starter packs, ran brand introduction sessions and designed a brand hub to help new joiners think differently about books.
Thanks to the rebrand, Penguin Random House’s profits rose by 11.8% from 2014 to 2015. And with a 95% employee engagement score, they’re also attracting great talent to entertain the world.