Launching a brand to shape the world
A new neighbourhood
SES is one of the world’s leading satellite operators, connecting billions of people, businesses and communities across the globe. But with the commoditisation of satellites, SES were looking for a new mission to take the business into a future being shaped by a new generation of technology giants
These were often the very businesses powered by SES technology. Like Facebook, who introduced their service to Sub Saharan Africa with SES’ technology. And SpaceEx, who partnered with SES to develop the latest reusable rocket
We needed a creative idea big enough to help reposition SES in a new neighbourhood of technological leaders. ‘Beyond Frontiers’ championed SES’ ability to go beyond the frontiers of both technology and geography.
Impact not infrastructure
With a clear focus on the impact that SES brings to the world, we dispensed with the endless images of satellites and introduced a visual language built around aerial photography. SES’ unique view of the world. And a treatment powerful enough to stand alongside the tech giants they partner with.