OpenAg – Using brand as operating system, to redefine sustainability
Economic and social impact
Agriculture is inherently risky. Politics, ever-changing technology and the weather makes it hard for small farmers especially to survive. As a planet we need them to, as our food needs cannot be met solely by big farms.
OpenAg seeks to build economic resilience for farmers and the communities they live and work in, through new businesses which help to improve outputs and outcomes, and by creating programs that drive positive social change.
Acknowledging that agriculture needs produce more food doesn’t change the fact that it must do so with fewer inputs, while leaving a lighter environmental footprint. Efficiency isn’t just good economics but also good sustainability.
Key OpenAg innovations help to use radically less water when growing crops, and promote the use of biosolutions, meaning less man-made chemicals in the soil.
By 2050, the way food is currently produced will not be able to support the world’s expected population. It’s vital to find a new approach, to increase both the amount of food produced globally, and the security and safety of food supply systems.
How? By using bio and conventional solutions to increase the amount that can be harvested from crops. Then reducing how much is lost to waste.
A true sustainability network
Thanks to its presence in wider culture, OpenAg recognises that sustainability cannot be achieved by organisations working on their own. Working with new partners, launching new businesses and attracting new talent all help to accelerate the progress of truly sustainable behaviours and practices in agriculture.
Notable collaborations include the Gigaton Challenge, where UPL will work with others to take 1bn tonnes of CO2 out of the sky by 2040, and a research programme with the Soil Health Institute to protect and enhance soil vitality. UPL has also joined forces with the FIFA Foundation, to use football to raise awareness about sustainable development in agriculture.