Scar Free
The Scar Free Foundation rebrand. Behind every scar, there’s a story
Working towards a world without scars
The Healing Foundation were a charity who help to fund vital research into scarless healing – an idea that the scientific community believes could be the biggest breakthrough since antibiotics or anaesthetic.
The only problem was, no one really knew that’s what The Foundation stood for. With a misleading name, they were in danger of being misunderstood. And their vital work, in danger of not receiving enough donations.
The story behind the scar
So we didn’t propose a one-off fundraising appeal, as their initial brief asked. Instead, we created a new brand that heroed the idea of a scar-free world. A whole new mission, vision, look and feel. Even a new name.
And so ‘The Healing Foundation’ became ‘The Scar Free Foundation’. A simple, clear declaration of what they stood for. Our creative idea was ‘Behind Every Scar, There’s A Story’. By honing in on passion and positivity, we took the Foundation forward towards a scar-free future.
From fundraising to the future
With an ambitious target of raising £25 million over the next five years, our new brand would be immediately under the spotlight. Our first test – a fundraiser at St James’ Palace. The result – over £1m raised from a single event.
But money was only ever going to be part of the measure of success. The new brand lit a fire under the organisation, reigniting their drive and passion. And most importantly for those affected by scars, The Scar Free Foundation signals a new, more hopeful future.
