Gamed in China

Chinese tech and gaming giant Seasun had big ambitions. Take on the world – and win. A huge opportunity like this needed a big brand. Not only to take a new business to new markets, but to share a new Chinese creativity and spirit with a global community of game developers, investors and players.

Creative China to the world

Throughout the 20th century, China became famous for manufacturing other countries’ ideas. Lego bricks, Ikea furniture, the iPhone. All made in China, all invented elsewhere.

Enter the 21st century and a new breed of homegrown Chinese businesses are imagining, creating and exporting their own inventions. At the forefront of this creative revolution are computer games, led by China’s first gaming company - and first global gaming brand – Seasun

What gamers want

Having saturated the Chinese market, Seasun needed to expand onto a world stage. Backed by the might of Kingsoft (one of China’s biggest tech companies) and with a fiercely entrepreneurial and ambitious spirit, the invitation was simple: bring Seasun magic to the world.

Through full immersion and fluid collaboration, we worked with Seasun’s creative and technical teams to co-create their new identity. Proudly rooted in Chinese culture, and with a careful balance of eastern and western aesthetics, ‘Gamed in China’ was the new idea and identity.

Going next-level for the gamers

The Seasun logo is based on the polygon, the universal language of game developers. Seasun could now develop bold, new stories for a global audience in its own right and in its own original way.

This is the beginning of a new chapter for Seasun. With 2 million players online every day in China on their titles, they are acquiring new studios in the UK and USA, developing games for different platforms, and they will rollout out the new brand naturally across new games developed for a growing global audience.