the comparison site
Not a comparison site. A switching experience
Searching for a better deal on your energy, broadband or mobile contract is pretty low on everyone’s priority list. Even if they know that it could save them money. For Uswitch, the UK’s leading switching site, we wanted to change this.
So we repositioned the brand as the one place customers go to get more of what matters to them. We called the idea “You, Powered”. An idea that doesn’t concentrate on process, but focuses on what customers get out of it. Switching, over comparison.
Everything you need – all in one place
But ‘one place’ was more than just a promise of ease, simplicity and benefit for Uswitch customers. It was a new focus for the business.
Before working with us, Uswitch were a company of verticals – split into energy, communications and mobile teams. But the new brand encouraged them to create teams without siloes. To share user information and build one, joined-up picture of individual users. From there, we put the ‘U’ into ‘Uswitch’ and built better experiences for everyone.
Powering Uswitch through collaboration
No one knows Uswitch like the team who live and breathe it every day. So their product and brand teams worked out of the v3 studio, as we built the brand together.
Working closely, we mapped the customer journey, workshopped creative and tested the design system. Together, as one team.