Uswitch

Switching up
the comparison site
mentality

We repositioned price comparison site Uswitch as a switching experience. More customer benefit, less process and hassle. The result? Total business transformation.

“The new brand changed our business model. We built smarter, more agile teams who collaborate openly to fulfil the idea of ‘You, powered’.”Tariq Syed, Uswitch CEO

Not a comparison site. A switching experience

Searching for a better deal on your energy, broadband or mobile contract is pretty low on everyone’s priority list. Even if they know that it could save them money. For Uswitch, the UK’s leading switching site, we wanted to change this.

So we repositioned the brand as the one place customers go to get more of what matters to them. We called the idea “You, Powered”. An idea that doesn’t concentrate on process, but focuses on what customers get out of it. Switching, over comparison.

Everything you need – all in one place

But ‘one place’ was more than just a promise of ease, simplicity and benefit for Uswitch customers. It was a new focus for the business. Before working with us, Uswitch were a company of verticals – split into energy, communications and mobile teams. But the new brand encouraged them to create teams without siloes. To share user information and build one, joined-up picture of individual users. From there, we put the ‘U’ into ‘Uswitch’ and built better experiences for everyone.

Powering Uswitch through collaboration

No one knows Uswitch like the team who live and breathe it every day. So their product and brand teams worked out of the v3 studio, as we built the brand together. Working closely, we mapped the customer journey, workshopped creative and tested the design system. Together, as one team.

“Collaborative doesn’t go far enough in explaining how v3 work. Working with them felt like an extension of our team. Our designers want to permanently move to their studio.”Jane Cook, Uswitch head of product

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