Brand invention What makes your brand distinctive and relevant? We find what differentiates you from your competitors and meets a real need in the marketplace. Then we bring these elements to life through thoughtful strategy, stunning expression and meaningful experiences. All so that you, your customers and stakeholders can get the most value out of your brand.
Showing Brand invention
A new on-demand streaming service
Back in 2012, Now TV was born. Our challenge was to create a brand that would stand out. That had teeth in a world that was feeling all together a bit dull. We created a cheeky challenger. One who could go after the audiences that everyone else had forgotten about.
Great Green Wall
Growing a global force for good
We needed a brand to show the world how the Great Green Wall is fighting against drought and famine across 16 African countries. With the UN, we launched ‘Growing a World Wonder’ – a virtual reality campaign to share the stories of local people involved in the project.
Imagining a new kind of future
When The Healing Foundation asked us for a fundraising campaign, we knew we needed to do more to help them reach their £25m target. We created a new brand to clarify their vision, communicate more clearly and to stand out in a busy sector. A powerful new idea, beautifully executed, signalled a new more optimistic future for a world without scars.
Making credit fair and accessible
For a lot of people, credit is an exclusive world they just can’t get into. Aqua was born to help people build their credit score, whilst removing the stigma and embarrassment around credit. We created a brand that was helpful, empathetic and positive. To bring it to life, we personified these values in an endearing character – Aqua.
The birth of a national movement
Jio was an Indian communications network, with the aim of bringing cheap internet access to the whole of India. But size was just the beginning. We knew that Jio meant potential – and that the company represented ambition and opportunity for a whole nation. So we created a brand with this ideal at its core.
Changing pay – for good
So much of our world is instant, but pay has been left behind. We helped Earnd bring to life a real-time pay platform to change all that. The brand we created stands out in the market because of its attention-grabbing look and feel, as well as its single-minded focus on putting control back in the hands of people.