Internet Matters

Learn about it. Talk about it. Deal with it.

We are easily carried away by new technology, but any system unchecked can harm the most vulnerable. And with something as vast as the internet, the results can be devastating. We helped Internet Matters – the online information and advice service – launch a campaign to empower every parent in the country with the knowledge and tools to make children’s safety a priority.

Keeping kids safe online

Over three hours a day. It is staggering how long children spend online. And there was no national resource to protect them – until Internet Matters.

The internet is of course a wonderful place for learning, stretching the imagination and sharing, but unfiltered and uncensored, there are many risks too.

A safe playground for children

We needed accountability from the internet, nationwide drive and action from parents to create Internet Matters. Teaming up with the UK’s four biggest Internet service providers – BT, Sky, Talk Talk and Virgin Media – we championed internet safety for children in the UK.

It was David Cameron who announced the UK’s position on internet safety: ‘Learn about it. Talk about it. Deal with it’. It was our call-to-action and it now has its place in the public consciousness.

Reaching parents and their children

Parents need to be influenced without being patronised, so we launched a nationwide campaign with the hard-hitting truths about children online and with complete neutrality.

We kept the look straightforward and internet-smart by using the most popular sounds, symbols and fonts used by kids in online forums.

"I want to thank and congratulate Britain’s four main service providers on leading such a vital initiative. There is nothing more important than the safety of our children."David Cameron
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