Learn about it. Talk about it. Deal with it.
Keeping kids safe online
Over three hours a day. It is staggering how long children spend online. And there was no national resource to protect them – until Internet Matters.
The internet is of course a wonderful place for learning, stretching the imagination and sharing, but unfiltered and uncensored, there are many risks too.
A safe playground for children
We needed accountability from the internet, nationwide drive and action from parents to create Internet Matters. Teaming up with the UK’s four biggest Internet service providers – BT, Sky, Talk Talk and Virgin Media – we championed internet safety for children in the UK.
It was David Cameron who announced the UK’s position on internet safety: ‘Learn about it. Talk about it. Deal with it’. It was our call-to-action and it now has its place in the public consciousness.
Reaching parents and their children
Parents need to be influenced without being patronised, so we launched a nationwide campaign with the hard-hitting truths about children online and with complete neutrality.
We kept the look straightforward and internet-smart by using the most popular sounds, symbols and fonts used by kids in online forums.